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Used book – Management of Tourism Businesses 1st and 2nd years, Michel Monereau, Hélène Sacy
Used book – Management of Tourism Businesses 1st and 2nd years, Michel Monereau, Hélène Sacy
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In line with the BTS Animation and Local Tourism Management curriculum, this textbook covers the entire first and second-year management program. Focusing on active learning based on concrete examples and professional documents, this textbook will help students understand the main management mechanisms necessary for their studies and exams. Through lectures, solved practical cases, in-depth studies, and applications, students will be able to grasp the methods enabling them to carry out diagnostics and make the most rational decisions. The main standards of these sectors are communicated, as well as all the specificities of local tourism animation and management professions. Combining essential knowledge and practical skills, this book will help future tourism professionals communicate with management specialists and convey management information to non-specialists with whom they will collaborate. Two areas are particularly developed: accounting and financial management, as well as administrative management and communication. Aimed particularly at the BTS AGTL, this textbook with detachable pages will also be of interest to students of other higher education programs in tourism, as well as professionals keen to understand management mechanisms and challenges.
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