Used book - 99 francs, Frédéric Beigbeder

In those days, giant photographs of products were displayed on walls, bus stops, houses, the ground, taxis, trucks, the facades of buildings undergoing renovation, furniture, elevators, ATMs, in every street, and even in the countryside. Life was saturated with bras, frozen foods, anti-dandruff shampoos, and triple-blade razors. The human eye had never been so bombarded throughout its history: it was calculated that between birth and the age of 18, every person was exposed to an average of 350,000 advertisements. Even at the edge of forests, at the end of small villages, at the bottom of isolated valleys, and at the top of white mountains, on cable car cabins, one had to confront logos like "Castorama," "Bricodécor," "Champion Midas," and "La Halle aux Vêtements." It had taken two thousand years to reach that point.