{"product_id":"marketing-management-philip-kotler-bernard-dubois","title":"Used book – Marketing Management, Philip Kotler, Bernard Dubois","description":"\u003cp\u003eIn the face of seemingly limitless technological evolution and market globalization, marketing plays a more essential role than ever, both internally and externally. This ninth edition of Marketing Management highlights the major trends characterizing marketing today and tomorrow, and presents many innovations, including: a new chapter dedicated to interactive direct marketing, including a presentation of new tools and approaches made possible by the rise of information technologies. New developments dedicated to today's major themes: global marketing, the marketing-technology interface, the relationship between marketing and other corporate functions, geomarketing, relationship marketing, trade marketing, etc. More than a hundred boxes presenting examples, vignettes, and tables from managerial experiences of the 1990s.\u003c\/p\u003e\n\u003cp\u003e9782857901129\u003c\/p\u003e","brand":"Editions Publi-Union","offers":[{"title":"Default Title","offer_id":51144355381589,"sku":"9782857901129","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/9395\/8741\/files\/9782857901129.jpg?v=1753190866","url":"https:\/\/stanoccasion.com\/en\/products\/marketing-management-philip-kotler-bernard-dubois","provider":"stan'occasion","version":"1.0","type":"link"}